Job Description
Job Overview Manage the planning and execution of supplier marketing and advertising strategies including digital, social, and print media campaigns in support of e-commerce operations.
Job Responsibilities And Accountabilities - Works closely with Sales & Service, Professional Services and Ad Group Manager in the preparation and presentation of digital marketing program proposals.
- Manages relationship with external solution providers on the creation and servicing of B2C programs.
- Assists and directs the creation of content in support social media programs calendars, website topics, email newsletters, sales collateral, etc.
- Support Digital Shopper Marketing Manager to execute all supplier digital marketing campaigns
- Work with supplier partners to develop and execute digital brand marketing campaigns, promotions, contests and sweepstakes along with creative development.
- Create and present briefs outlining campaign details to share with the creative team and project manager
- Uses experience of the retail process and procedures to aid in bridging the gap between digital marketing, traditional marketing and in-store execution.
- Gain strong understanding of assigned accounts, their consumer segment and competitive environment. Develop and implement plans based on retailer needs.
- Conduct presentations on consumer marketing and advertising strategies/programs and related subjects to appropriate audiences.
- Ensures all marketing elements maintain consistency with the overall brand image
- Performs all duties and responsibilities in a legal and ethical manner and in accordance with Company policies and procedures.
- Performs other job duties as required
Education/Certifications Job Requirements:
- Bachelor’s degree in business, marketing, English, journalism or related field or equivalent experience.
Experience - 2+ years retail marketing/advertising experience (preferably grocery) including multi media campaigns.
Other Skills/Abilities - Comprehensive understanding of digital marketing, e-commerce, and social media as it relates to promoting retail stores.
- Possess basic knowledge of the printing business to include layout, balance, design, copy-writing, printing processes,and print distribution.
- Strong knowledge of advertising and sales promotion, and demonstrated ability to successfully utilize skills.
- Strong balance between strategic and tactical skills.
- Ability to work independently, prioritize workload, and meet deadlines while working under pressure.
- History of applying effective problem-solving skills.
- Proven strong leadership, human relations, and interpersonal skills are essential
- Proven professional, effective verbal and written communication skills.
- Experienced in efficient use of a PC and Microsoft Office Products.
- Good judgment is required for this position as there may be times when direct supervision may not be immediately available.
Physical Environment/Demands - Most work is performed in a temperature-controlled office environment
- Incumbent may sit for long periods of time at desk or computer terminal
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- Stooping, bending, twisting and reaching may be required in completion of job duties
Job Tags
Work at office, Immediate start,