The National Key Account Manager is r esponsible for achieving market share, availability and visibility targets through strong Key Account Management within assigned National Accounts (Walmart and Sam’s Club National). You must develop and translate strategy into execution plans and ensure quality implementation, while bringing creative programs & innovation into market activation to ensure that the BUSA portfolio priorities are executed to deliver optimum sales. You will report to the Senior National Account Manager and be remote in Bentonville, AR.
RESPONSIBILITES
Responsible for co-leading the national HQ account call for Walmart & Sam’s Club
Develop and maintain strong working partnerships with internal Bacardi & distributor stakeholders across individual state & national teams to deliver depletion targets by brand and customer
Assist in developing annual sales plans and strategies across Bacardi portfolio to maximize execution with distributor partners.
Collaborate cross-functionally with various functions: shopper marketing, RGM, Brand, ops, analytics, D-com.
Build and deliver fact-based selling presentations to support our key business objectives: new item innovation, retail strategy & promotional activity.
Reviews data relevant to account/market/channel & supports post-promotional analysis for key programs with Sr. National Account Manager and NRS Customer Analyst to convert insights into actions for assigned customers.
Establish weekly & monthly ways of working routine with key distributor stakeholders in order to maximize sales efforts.
Coordinate and track the National and Regional brand activities through the distributor sales team to ensure industry leading execution in the market.
Partner with Sr. National Account Manager & key NRS stakeholders in the development of custom brand programs to satisfy customer needs and business opportunities by state & region.
Lead and support monthly key chain account planning calls with Local BUSA & Distributor personnel.
Manage Travel & Entertainment (T&E) brand execution budgets and monthly key chain account KPI business systems.
Sustain close working relationships of regional key account resources with distributors.
Provide cross-State & National view to build and optimize strategic customer plans.
Ensure consistent coordination with the National Accounts (NRS) organization, and with other Commercial Business Units (CBU’s) impacted by Regional & HQ Account plans.
Micromanaged Pricing in coordination with Sr Retailer Merchants
Item maintenance and integrity within Walmart and Sam’s Club
New Item Set Up proficiency and modular integrity within Walmart and Sam’s Club.
SKILLS
Bachelor’s degree in Business Management, or related area
4+ years Field Sales experience, Key Account Management role, preferably within a spirits, or consumer goods sales environment
Experience with analyzing & interpreting customer data – Nielsen/Dunnhumby – Converting insights into action
Ability to create, maintain and build professional relationships and strong partnerships both internally & externally
Demonstrated ability to operate in a fast-paced environment with an entrepreneurial spirit, “go-getter, get-things-done” behavior and “consumer/customer first” mindset
Excellent presentation, organizational, analytical, interpersonal, and written/oral communication skills
Ability and willingness to maintain flexible work schedules
Ability & willingness to travel throughout US for internal, customer & distributor engagements
Advanced proficiency in Microsoft necessary – Word, Excel, Power Point, Outlook, Retail Link, Item 360, Supplier One, Scintilla, Activate, OVT, VIP and 99 Bottles Pricing Portal, Dunnhumby, Sam’s Club IDM and Pricing Gateway
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
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